"RPM's" ultimate goal is your profitability. Our design team has over 100 years combined experience in marketing and design, and we know how to maximize your advertising dollar. Just as you specialize in your business, and take time to learn the "in's and out's", we specialize in advertising, marketing, and public relations.
Use emotion in your advertising! 75% of all buying decisions are based on emotion, not logic. Watch any major national advertising campaign for proof of this theory.
"That's the way we've ALWAYS done it!" is the death of any business. Review your business plan, and marketing every quarter, not every year! Be flexible!
Advertise to reach your target buyer, not to please yourself. Step away from your biases, and be ready to take an outsider's view of your business!
Don't pull all of your advertising dollars in "cheap"... you'll get what you pay for. VALUE is important in ANY advertising decision. Leave "cheap" for your competitors!
Be steady... be consistent. Huge fluctuations in your advertising can also mean fluctuations in your business. Your marketing needs a "steady hand"... let "RPM" help!